CHEOPSx #8: Copy Paste

In 2010 the Inntel Hotel in Zaandam was delivered, a design by Wilfried van Winden of WAM Architecten. The hotel has a spectacular facade because it is made up by the switched stacking of Zaanse huisjes. The design lead to controversy between van Winden and Sjoerd Soeters, who was a supervisor at the development of the city centre of Zaandam, claiming it was his design idea.

The discussions about copying of buildings or the use of historical styles and shapes can be heated within architecture, and the arrival of the computer added fuel to this fire. What is the importance of originality and origin? How do you as an architects use historical styles? Where does the border between plagiarism and interpretation lay? This are just some questions that rise when discussing copy paste architecture, which play a central role in this edition of  CHEOPSx  in Natlab on June 4th 2018. This edition, organized in collaboration with Architectuurcentrum Eindhoven starts at 20.00 and is for free.

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Bert Staal graduated from the faculty of the built environment of the TU/e and shortly after founded the office buro STAAL/CHRISTENSEN with his partner. He is an architect and designer who was not afraid to use eclectic collages and past correspondences with various architects for his graduation project and up to this day the humor and irony that represents him can still be found in the designs of his office STAAL/CHRISTENSEN. You might also know Bert Staal from his iconic Chaise Longue (Koestoel) from 1990 that has been included in many publications and exhibitions of ‘De Eindhovense School’. Cheops initiated the Forgotten Avant Garde exhibition on show now in Ghent.

During the evening he will elaborate on Copy Paste and share his interpretation of the subject with us. What is the fear of every designer to (re)use what already has been invented before? Why don’t we copy more things that are known to be successful and appreciated? What is the spasmodic uniqueness dogma in architectural design? How can we tackle this and transform architectural planning and design into an open source-ebay-like-platform where everyone can freely shop/chop existing plans and images.





After finishing his studies at the technical university of Delft and Ecole d’Architecture de Montpellier in France, Manou Huijbregts started working as an architect at MVRDV, Claus en Kaan architecten and Architectenbureau Kemp and Kootwijk before starting his own firm hp architecten together with Pelle Poiesz. At age 28, he was asked to make a design for a client, who demanded for the design to be in the style of the Bossche School. The client had an image of what a design of such a style would look like and visualised a building just like that. Manou on the other hand tried to get to the bottom of the ideas behind the Bossche School and believed that the theory behind the style could also result in different designs than the image the client had. During the evening Manou will tell us all about his struggle between image and theorie and his view on copy paste.




Wilfried van Winden is a renowned Dutch architect who is particularly worldwide celebrated for his iconic design of the Hotel in Zaandam in the Netherlands. He studied architecture at Delft University of Technology. He co-founded the Molenaar & Van Winden Architecten bureau in 1985. Van Winden left this practice in January 2009 to establish his new, independent practice: WAM architecten. Alongside his work as a designer, Wilfried van Winden conducts research and writes articles and essays on a diversity of subjects. In 2010 Van Winden published a theoretical tract called Fusion, in which he advocates a decorative architecture as a Fusion of different identities and phenomena. Fusion Architecture represents an inventive way of linking present and past, tradition and innovation, abstract en figurative architecture. This generates a novel expressiveness that corresponds to specific local practices but is at the same time universal. His striking design of the Hotel in Zaandam is exemplary for the ‘Fusion Architecture’. Nevertheless, the design caused for an intense polemic. But what exactly can be considered plagiarism?




After finishing his architecture studies at the Technical University of Delft, Matteo Kuijpers did an extra master study in the history of architecture at the university of Amsterdam. He is currently active as an architect and art historian. During his career he was among others selected for the KNOB prize for exceptional academic talent for his thesis. He also received the second price of the Europan 10 in collaboration with two others for innovations in the field of spatial design. He currently works on the theme of Copy/Paste as a strategy to progress in architecture via several platforms. Together with Petra Brouwer he published the essay ‘The End of a Culture of Waste’ and he also organised, together with the why factory (TU Delft) and Petra Brouwer (University of Amsterdam), an international workshop on Copy/Paste. During the evening he will elaborate on the topic by placing it in a historical perspective.

For all the dutchies among us. If you want to know more about what interests our speaker, check out his blog or read the article he wrote in OASE #94.