Architects are suffering from “originality syndrome” and should copy more, says Winy Maas
Architects and designers are too obsessed with being original and should get over their aversion to copying others, according to a new book co-written by Winy Maas of MVRDV.
Called Copy Paste, the book argues that the cult of uniqueness is slowing down innovation.
"Instead of mocking the culture of copycats, design could learn better how to make good fakes," it states.
Maas, co-founder of Dutch architecture studio MVRDV, said architects and designers are suffering from "a kind of syndrome surrounding originality". Read more